For processed meat and poultry industry in India, the demand- drivers are hygiene, quality and food safety. However, significant investment is required to achieve high standards. Rising per capita consumption in domestic market and increase in global demand open us new opportunities to Indian meat, fisheries and poultry industry to adopt modern technologies in production, preservation, processing, value addition and consumer packaging, apart from more investments in this sector.
India is set to become world’s largest meat exporter, while in production — 5.5 million tonnes valued at Rs. 83,600 crore in 2011-12 — it ranks eighth. The demand for Indian buffalo meat is increasing continuously because of its lean character and near-organic nature. There is huge demand for Halal meat, the market for which is growing rapidly throughout the world, specifically in the Middle East. Besides India, Brazil, America and Australia have substantial market share in Halal meat industry. Halal meat by-products in India include Casings, Crushed Bone Grist, Gelatin, Sausages, leather and other products.
Among the focus areas for promotion of Halal meat production and trade are pre- and post-slaughtering procedures to ensure quality, strategies to increase Halal meat’s share in global market, livestock management and slaughterhouse automation. Equally important are use of modern machinery, packaging solutions and tools as well as training. Per capita meat consumption in India is low — around 5 kg as compared to the world average of 47 kg. This shows the huge potential for expansion. The meat industry is likely to grow at a good pace, say, at a compound growth rate of 8% over the next five years. The processed meat industry is growing even much faster, at about 20%.